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What 2020 Had in Store for Clever Closet

With 2020 drawing to a close and the New Year approaching, we took the time to look back over our highlights this year. Despite the many challenges of Covid-19, 2020 brought lots of exciting times from TV appearances to new product launches. Read on to hear more about what the team got up to!

Sarah Beeny: Renovate Don’t Relocate

The Clever Closet team were thrilled to take part in Sarah Beeny’s TV show, Renovate Don’t Relocate in 2020. Presented by Sarah Beeny, Renovate Don’t Relocate helps homeowners to transform their home without facing the challenges of relocating.

We are so proud to say that this was our third time installing an understairs storage unit on a Sarah Beeny show! We transformed the wasted under stairs space for a young family looking to increase storage in their home and we were thrilled with the final results!

Clever Closet Customer Photos

Instagram Community

Without such incredible support from our customers, we would not be the successful company we are today. Throughout 2020 we created a new hashtag called #fridayfeels which allows our customers to share photos of their under stairs storage unit with our Instagram community. Check out some recent images on the left!

It is so rewarding for our team to see our storage units in people’s homes. Make sure to check out our Instagram account @clever_closet to see more!

60 Second Desk

2020 included an exciting new product launch for Clever Closet! When Clever Closet staff were struggling with working from the kitchen table, CEO Paul Jacob looked at creating an alternative work station which resulted in the creation of the 60 Second Desk.

Although the key purpose is to provide a simple-to-assemble and space-saving desk, it doesn’t compromise on design features. Crafted from 18mm birch ply, the desk is an attractive addition to your living space. The sturdy desk has a lacquered surface, as well as a convenient cable management system. Our favourite feature has to be the phone and tablet holders! 

It has been a huge success with features on publications such as The Mail Online, The Evening Standard and Fused Magazine.

60 Second Desk and Under Stairs Storage Unit
Photo Credit: @fayetuhfadar


Throughout 2020 Clever Closet had the opportunity to collaborate with some of our favourite influencers on Instagram. We worked with some wonderful Instagrammers including @georgiamay112, @inside.number2 and @fayetuhfadar – make sure to check out their beautiful home interiors on their accounts! We adore working on collaborations as it helps to showcase the entire installation from beginning to end, and helps our followers to see the before and after results.

If you would like to check out these transformations, make sure to look at our Instagram collaborations highlight.

Our Process

We were really excited to launch our new brand video in 2020 which details our process from start to finish – from placing your order to the manufacturing process and, finally, the installation of the under stairs storage unit.

The video showcases our dedicated manufacturing facility where Clever Closet units are manufactured to the highest quality standards, along with the installation by our talented installer Stephen. Make sure to watch the video to see our process in full!

Happy New Year from all at Clever Closet. Thank you for all your support over 2020 and the past 10 years – 50,000 storage units later! We can’t wait to create many thousands of wonderful hallway transformations across the UK in 2021!