Clever Closet Ltd specialises in discrete home storage solutions. Prompted by the growing ‘shoe crisis’ in their own home, husband and wife team, Paul and Clodagh Jacob developed Clever Closet range of under the stairs storage solutions. Designed to fit under the main stairwell or attic space, the goal was to maximise storage by installing slide-out drawers. The units fold seamlessly into the wall without having drawer handles obstructing the hallway or room.

The story took off when Paul appeared on the 2012 season Dragon’s Den’ and received an investment from an entrepreneur magnate. Qualified engineers Clodagh and Paul developed the idea when their two young daughters began to follow in their mother’s footsteps – developing a keen interest in footwear. Paul badly needed to devise an easier way to store the growing ‘shoe mountain’.

Clever Closet are our go-to company for storage solutionsSarah Beeny - TV presenter & property developer


Peter Andre & the 60 minute makeover crew (left) contacted us to help with a storage nightmare! Filming with ITV in south London, working with the design team to come up with a solution to the families needs. It was a fantastic opportunity & everybody was extremely happy with the finished article.

Norah Casey (centre) gloats over her new investment Clever Closet, after battling off other Dragons to partner with entrepreneur Paul Jacob. Norah is excited about what lies ahead for the business.

Sarah Beeny (right), she’s back! With a new series, but similar problems, we were delighted to be approached again by Sarah and her team to help solve another storage nightmare, in Channel 4′s Double Your Home for Half the Money. We were brought in to solve solutions problems in the standard smaller type homes, where very little space existed. “Clever Closet are our go-to company for storage solutions’ claims Sarah. It’s great to have the Beeny stamp of approval.

Today Clever Closet operates out of five main hubs, strategically located nationwide, thus allowing us to service the entire island. The main fitting centres are; Manchester, Coventry, Crawley, Stevenage, Reading and Bristol.

 Clever Closet is supported by our Local Enterprise Office.