Contact No: 0800 031 8040

About Us

About Us

Learn about Clever Closet

Many homes have two things in common: first, they don’t have enough storage; and second, there’s a big area under the stairs that sits empty and unused. Engineer Paul Jacob noticed this problem in 2010, when his three-bedroom home in Co. Wicklow, Ireland, ran out of the storage capacity he needed for his family.

Applying his engineering skills, Paul developed Clever Closet, a storage solution consisting of a tallboy space and pull-out drawers that would fit perfectly in the space under his staircase. The ingenuity of this idea and the innovative design meant that the business quickly caught on, and Smart Storage – as it is still known in Ireland – moved from strength to strength.

Paul Jacob Clever Closet Owner
Painted Grey Clever Closet Unit

An appearance on Dragon’s Den in 2012 propelled the company to further success and prompted expansion into the UK. Clever Closet has been growing ever since, and building a community of like-minded people to share in our passion for interior design and storage ingenuity along the way. We now have a total of almost 300,000 followers on Facebook and Instagram between Clever Closet and Smart Storage.

If you’re interested in learning how Clever Closet can help you to meet your storage needs, get in touch today. Call us on 0800 031 8040, or use our enquiry form to request a call back.

What Does Clever Closet Do?

At Clever Closet, we provide innovative storage solutions to perfectly fit the unused space in your home. Whether you need more storage because you are moving house, expecting an addition to the family, or simply have a lot of hobbies, we have the answer, and can add extra storage capacity without taking up any more space in your home.

We still produce our original under-stairs solution, now in a variety of configurations to ensure it fits under almost any staircase. It’s made from high-quality materials and is extremely durable – many of the units we fitted back in 2010 are still in use, including our very first installation.

Storage For Kids Clever Closet
Storage Unit for Golf Clubs

Beyond that, Clever Closet now provides functional storage units that will fit into all kinds of gaps. These include our attic storage product, which is a perfect addition to a loft conversion, and our awkward space unit, designed for alcoves and other unused spaces.

Whatever your storage needs, we will work to find a product that fits and help you to make the best possible use of the space you have available. Even if you have a toilet or utility meters under your stairs, we can provide a unit that fits and make sure your home stays tidier and more organised than ever.

Why Choose Us?

Clever Closet is the UK’s leading provider of innovative storage solutions in the UK and Ireland, and there are many good reasons to choose us.

It’s easy to order – you just need to send us a few simple measurements, and there’s no need to call someone out for a fitting. In fact, if you live in a new-build house, we may already have the information we need. From there, we will identify the most suitable product, and all you need to do is book your installation with an approved local installer from one of our local hubs around the UK. They can install your new unit in less than a day; the process is usually complete in just a few hours.

Clever Closet Flat Pack Assembly
Clever Closet Storage Boxes

Our products are more cost-effective than bespoke options, but provide the same sense of quality and personalisation. We also offer a range of financing options to allow you to pay over 12 months, meaning you can start enjoying extra storage capacity with only a deposit to pay upfront.

We are proud to have an “Excellent” rating on Trustpilot and a 96% customer satisfaction rating, having delivered and fitted more than 60,000 innovative storage solutions.

Clever Closet has also been awarded some of the most prestigious homeware prizes in the UK and Ireland, including Houzz Awards for Best in Service and Best in Design.

We have continued to grow and are expanding our network of UK hubs in 2023, so there has never been a better time to get in touch and learn how we can help you.

Clever Closet Awards

Meet The Team

At Clever Closet, we are passionate about helping our customers create beautiful and functional storage solutions for their homes. Our team is made up of experienced professionals who are dedicated to providing exceptional service and high-quality products.

Our fitters are not only skilled professionals but also friendly and approachable individuals who are dedicated to customer satisfaction. They take great care to ensure that every installation is completed to the highest standards, and they are always willing to go the extra mile to make sure that our customers are happy with their new storage solutions.


Clever Closet has been described as Sarah Beeny’s “go-to for storage solutions”, and featured in television programmes like Double Your House for Half the Money, Renovate Don’t Relocate, DIY SOS and 60 Minute Makeover. We have received or been nominated for a number of awards, including:

  • Houzz Award for Smart Storage: Best of Service – 2017, 2018, 2019, 2020, 2021, 2022, 2023
  • Houzz Awards for Clever Closet: Best of Service – 2022, 2023, Best of Design – 2022
  • Irish Enterprise Awards – Best Attic Storage Solutions 2022
  • Eircom Business Start Up Award 2012
  • Business All Star Awards – All-Star Medium Business 2018
  • Finalists in UK Biz Awards 2023 – Best Innovative Product, Best Customer Experience

Irish customers may recognise Smart Storage from Dragon’s Den, where Paul secured investment for the business in 2012. See Paul’s appearance – and a demonstration of the product.

After a successful pitch to the Dragons, resulting in Norah Casey Clever Closet has gone from strength to strength and is now the largest provider of understairs storage in the world.

To learn more about how we can help to increase your storage capacity, or for a quote, contact us today. Call us on 0800 031 8040, or use the enquiry form below to arrange a call back at your convenience.